The first ever brand campaign for the American Red Cross. We asked people all over the world who were helped by the Red Cross, tell their story in their own words and pictures. We created a branded kit to collect stories and turn real people into their storytellers.
The first ever brand campaign for the American Red Cross. We asked people all over the world who were helped by the Red Cross, tell their story in their own words and pictures. We created a branded kit to collect stories and turn real people into their storytellers.